Posts Tagged ‘social media’
5 Ways to Reach Gen Z
Gen Z consumers are the next generation of shoppers who will have the most economic impact on retail than any other generation in recent history. Gen Zers are digitally native, affluent, and have a different outlook on brands, making them one of the most challenging groups for marketers to reach. Understanding how to get this…
Read MoreTop 5 Female-led NFT Projects Launching This February
Top 5 Female-led NFT Projects Launching This February The cryptocurrency market has always been a male-dominated industry. Bloomberg noted that in 2021, only 15% of the market consisted of women. That is not synonymous with the idea that they’re not present in the market at all. Plenty of women-led projects are thriving in the top…
Read MoreWhy You Need a Strategic Social Media Marketing Agency
Businesses understand how invaluable social media is to their success. Social media marketing platforms provide an ideal space for the branding and marketing of products and services. However, most businesses hardly get the desired results from their marketing efforts because they lack the correct strategy. A little focus and planning can provide effective social media…
Read MoreWhy Social Media Marketing is Important for a Brand
Why Social Media Marketing is Important for a Brand Importance of Social Media Marketing for a Brand Social media is currently the heart of digital marketing. According to global statistics, over 3.6 billion people use social media platforms. Thus, it provides tremendous benefits by helping brands reach millions of people worldwide. Despite the numerous benefits,…
Read MoreDoes Your Brand Need to Be on TikTok?
Promoting brand awareness with TikTok What is TikTok? It is a video sharing app that is best known as the home of lip-syncing, challenges, and dance trends. With more than one billion installs on the play store and app store, it became the most downloaded app of 2018. It has even raced ahead of Instagram,…
Read MoreDoes My Brand Need a YouTube Channel?
Does My Brand Need a YouTube Channel? What can YouTube do? Since YouTube was launched in 2005, it has become a marketing phenomenon. With about two billion users, it makes sense why 62% of businesses use the platform to post video content. Expectedly, YouTube is the second most popular channel for businesses (after Facebook). Today,…
Read MoreChanges Are Coming for Social Media Part II
Changes Are Coming for Social Media Part II Social Media’s reputation is at a low point. Users in the digital world are losing trust due to privacy concerns as well as a perception that companies do not do enough to keep misinformation from spreading. Much user discontent focuses on companies that advertise on social media.…
Read MoreSocial Media Trends for 2018 and 2019 and Beyond
With social media serving as a regular part of many people’s lives, it is rapidly becoming a prime place for companies to develop marketing strategies. To help your business take your social media presence to the next level, these are some of the top social media trends to take advantage of for 2018 and 2019…
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