Top 5 Female-led NFT Projects Launching This February

Top 5 Female-led NFT Projects Launching This February The cryptocurrency market has always been a male-dominated industry. Bloomberg noted that in 2021, only 15% of the market consisted of women. That is not synonymous with the idea that they’re not present in the market at all. Plenty of women-led projects are thriving in the top…

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Why Social Media Marketing is Important for a Brand

Birdseye view of laptop with mind map of different types of social media marketing

Why Social Media Marketing is Important for a Brand Importance of Social Media Marketing for a Brand Social media is currently the heart of digital marketing. According to global statistics, over 3.6 billion people use social media platforms. Thus, it provides tremendous benefits by helping brands reach millions of people worldwide. Despite the numerous benefits,…

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Why Paid Ads Are Important For a Brand

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Why are Paid advertisements Important for a brand What are paid advertisements? As technology has advanced, advertisement is not bound to billboards, television, radio, or newspaper. With the advent of social media, advertising opportunities have mainly expanded and have a more significant impact than traditional advertising methods. A paid advertisement is an ad that specific…

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Does Your Brand Need to Be on TikTok?

Image of person working on laptop, phone, and tablet with TikTok app open

Promoting brand awareness with TikTok What is TikTok? It is a video sharing app that is best known as the home of lip-syncing, challenges, and dance trends. With more than one billion installs on the play store and app store, it became the most downloaded app of 2018. It has even raced ahead of Instagram,…

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