Top 10 Ways to Reach Gen X

Introduction When it comes to marketing, Gen X (ages 38-53) is a generation that businesses need to pay attention to. This age group is typically defined as tech-savvy, independent, and educated. As they enter their peak earning years, understanding how to engage this demographic can be key for any business looking to grow and expand…

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5 Ways to Reach Gen Z

Gen Z consumers are the next generation of shoppers who will have the most economic impact on retail than any other generation in recent history. Gen Zers are digitally native, affluent, and have a different outlook on brands, making them one of the most challenging groups for marketers to reach. Understanding how to get this…

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How Good Content Can Bolster Your Business

How Good Content Can Bolster Your Business Content Marketing can be a powerful tool for businesses, but only a few companies recognize its potential. Whether through blogs, videos, podcasts, or social media posts, it provides an opportunity for businesses to engage and educate their customers. Good content not only helps build trust and loyalty with…

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Why Customer Service and Social Media Are Connected

Why Customer Service and Social Media Are Connected In the age of social media, it’s more important than ever for businesses to provide excellent customer care. After all, one unhappy customer can quickly turn into a viral sensation, and no business wants that. Social media has given customers a powerful platform to share their experiences,…

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Why Email and Social Media Marketing are Connected

Why Email and Social Media Marketing are Connected Email and Social media marketing are two completely different marketing tools that need to be in sync. The two tools allow companies to send out emails and updates to their customers while also letting them reach out and connect with social media networks. However, many businesses might…

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Top 5 Female-led NFT Projects Launching This February

Top 5 Female-led NFT Projects Launching This February The cryptocurrency market has always been a male-dominated industry. Bloomberg noted that in 2021, only 15% of the market consisted of women. That is not synonymous with the idea that they’re not present in the market at all. Plenty of women-led projects are thriving in the top…

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Why Are Influencers so Influential Today?

Why Are Influencers Like Itsmetinx So Influential Today? Personalities that achieve success or notoriety on social media platforms are seemingly everywhere. You’ve got YouTube stars boxing with professional fighters, Scandinavian computer nerds influencing millions of adolescents and wives of pop stars amassing fortunes on various platforms. What the survey says for their influence According to…

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What Does The Metaverse Mean for Marketers?

What Does The Metaverse Mean for Marketers? The Metaverse and The Marketers The Metaverse is a digital world that exists parallel to our own. It’s a place where people can create, interact, and collaborate in ways never before possible. For digital marketers, that meaning of Metaverse is an exciting new opportunities for social media marketing! …

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