Does My Brand Need a YouTube Channel?

What can YouTube do?

Since YouTube was launched in 2005, it has become a marketing phenomenon. With about two billion users, it makes sense why 62% of businesses use the platform to post video content. Expectedly, YouTube is the second most popular channel for businesses (after Facebook).

Today, more and more businesses are already using the platform to take advantage of its popularity as a personal video viewing platform. With its impressive reach, it’s not surprising that any smart business would prioritize it to expand its marketing efforts. Let’s start by looking at the some of the main reasons why YouTube is the most ideal platform for marketing.

It enables businesses reach a wider audience

YouTube is both a social network and a search engine, and its success stems from the fact that our brains prefer videos to text. As earlier mentioned, the platform has about two billion monthly users, and 73% of US adults use it. Notably, it is also the second most preferred video-watching platform on television screens for users between the ages of 18 and 34.

It’s therefore critical to business that wants to reach a wide audience fast these days to consider using the platform.

Businesses get to build their credibility

A business that has a YouTube Channel has the advantage of appearing more credible because of how people generally view the platform.

First of all, people are likely to buy from businesses when they see their products or services displayed in form of YouTube ads, particularly when used alongside other marketing efforts. YouTube ads make business seem more trustworthy, sincere and reliable.

Similarly, YouTube users understand that although anyone that have a can set up their own channel on YouTube, only the good and helpful ones get the most views and subscribers.

People who watch as few as 30 seconds of a video are over 20 times more likely to visit the brand’s channel or subscribe to it.

Since there are simple strategies of creating great content that you can adopt or learn, it’s very easy to build credibility with YouTube through subscriptions and views.

It’s versatile and increases web traffic

Many businesses enjoy the fact that YouTube can be used to do many things. Among other areas, the videos posted on the platform can be embedded or shared on websites and blogs. The videos can also be shared through other social media networks such as Facebook.

YouTube also allows businesses to add backlinks in their videos’ descriptions to increase the number of people viewing them online. The business then has an option of adding links to their website or stores so that their users reach their websites easier. This can drive more traffic to their websites and lead more people to their landing pages, where they can subscribe to the posts or join their email lists.

Businesses build engagement

YouTube users usually continue watching videos by clicking the recommended links that appear after the current videos end. It a business doesn’t have its own channel, their competitors’ videos are likely the ones that would be watched by its target users. Having a channel enables the business’ target viewers to get a list of its videos.

With great content and decent SEO strategies, YouTube can boost the brand’s exposure tremendously. The platform’s algorithm is optimized for advertisers and users; it shows suggestions, user ads, recommendations, or suggestions falling under the user’s preferences.

In summary, businesses can take advantage of YouTube for brands to:

• Reach a wider audience

• Build credibility

• Enjoy versatility

• Increase web traffic

• Build engagement

The types of content businesses can create

How-to videos

People love learning new things, and videos that teach people to do stuff are highly lucrative. From teaching people how to lose weight to how to inspect your furnace, there are many ways a business can use how-to videos to show-case their expertise, product or service.

Training videos

If a brand specializes in providing expertise or resources in a certain field, such as teaching real estate marketers to find profitable houses, it can offer its prospects a taste of what to expect in form of video presentations.

Explainer videos

Whether or not a business’ product or service is amazing, they can attract and convert many users by creatively highlighting its features and uses to their viewers. Explainer videos are also great for building credibility because they tend to be more informative than promotional. Their softer approach makes them easier to market to people.

Product reviews

People are increasingly turning to the internet before making online purchases. They want to seek other people’s opinion first to avoid making the wrong decision. YouTube is one of the first places people flock to get expert opinion in form of reviews. Creating videos that provide useful reviews can therefore assist a brand sell more.

Like any other platform, there are situations where YouTube wouldn’t be necessary for a business. For instance, if its target market is very specific or limited to a certain geographical location, there are YouTube alternatives that would work better. For instance, if a business is targeting people in Europe, a platform like Dailymotion would work better than YouTube. This is because the platform mainly targets the European market.

Secondly, YouTube is a public social media platform. No one needs to have an account to view videos or YouTube ads posted by a certain business. If a business offers sensitive or exclusive services or products that should only reach a certain type of people, then they won’t need to use the platform.

Third, a business’ content can get blocked by YouTube due to its “inappropriate” nature. For instance, if the business is selling to users in a region that has strict laws against the content through which they want to promote their products or services, they should consider other methods to get their message across.

Having a YouTube channel is very important for business growth. The platform enables businesses to become more engaging, versatile, relevant, and so many other things that make it ideal in the modern world. The fact that more and more businesses are using YouTube for brands’ success is a good indication that it is lucrative.

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