Does Your Brand Need to Be on TikTok?

Promoting brand awareness with TikTok

What is TikTok?

It is a video sharing app that is best known as the home of lip-syncing, challenges, and dance trends. With more than one billion installs on the play store and app store, it became the most downloaded app of 2018. It has even raced ahead of Instagram, Snapchat, YouTube, and Facebook.

For those who have no idea, this is a video sharing app. It is like a blend of twitch, Snapchat, and Spotify in one network. It allows its users to share looping, vertical videos with music, effects, and filters. The videos can be between 15 to 60 seconds. The users make funny videos and even take part in different challenges. The majority of the users in the app are young adults and teenagers aged between 16-24, which is why it has become one of the world’s most growing app and a social media advertising platform, a new increasing haven for businesses.

With all that on top, it is effortless to create a video on this app. To make fun video content that your audience will watch, you don’t need a big innovative marketing team. You just need your phone with the app, and the main thing is to have the drive to try a new something.

Should brands be on TikTok?

Currently, it has a massive audience with increasing growth in audience. This means the brands can reach a considerable number of audiences very quickly. Brands that have used it for their business have received tremendous results with a minimum investment. When it comes to gaining viral status on the app, it still has a relatively level playing field. Even the accounts with 0 to significantly fewer followers on the app can quickly get more than a million views on the video they upload, unlike YouTube or Instagram.

An example is that Taylor Loren has more than 3 million views on one of her videos, which she uploaded on the app. When she posted her video, she only had 50 followers who grew to 20k followers in just four months. The app, along with the vast potential for brand awareness, would soon be introducing links in bio. This would make it easier for businesses to drive traffic.

Suppose there are still some doubts regarding the app. In that case, one should know the advantages of it that how rapidly the social media platform is evolving and suiting the advertiser’s and brands’ needs. Many brands have proved that the app can be a good market strategy; for example, a famous brand guess used it to promote their denim collection of 2018. For this, they encouraged the users on the app to style by wearing their group with a soundtrack “I’m a mess” on the back.

Reasons for the brands to join it

• There are people of almost all ages on it.

• The business can reach a large audience very quickly.

• One can easily showcase their services and products in a short video.

• If someone wants to expand awareness of their business to a younger audience, it is the best platform for them.

• One can try new things and explore.

• The people can explore and experiment with the venue and the content.

• Light-hearted brand content can be easily shared.

• Combining content and sound creates an exciting opportunity for businesses to viral their content.

• Through content partnerships, trends, and hashtag challenges, brands can easily interact and connect with users in different ways.

• It provides opportunities for the advertisements by brands not just to reach millions of people but start digital trends after going viral.

Raising brand awareness with influencers on the app:

In it, the influencer market works very well. The app has changed the way of promoting brands for businesses. Collaborating with influencers can be easily used to reach more audience in a shorter time. For example, a famous influencer on the app took a video while eating Ju-C jello bags, and after some time, every influencer started making the same video. With this, a simple product for children became a viral sensation overnight.

Create content with the app’s original videos:

To raise awareness about the product and services, they must make a video used among many social media platforms. The best one of which is this app. It provides its user to create unique content which can go viral and due to this viral nature brands are more willing to work with the influencers.

The original videos on the app are becoming the best marketing strategy used by businesses. They raise brand awareness by making fun and light-hearted videos. Through the 15 sec long videos, brands can make crisp content for their business promotion. Brands that are still a thing where to start should follow the trend and join TikTok for brands. They should focus on the topics that attract everyone and start making content.

Which brands shouldn’t be using it?

Tiktok for brands is an opportunity that will enable them to develop, explore, and evolve while finding their position. This app has become a breeding ground for creative content that new generations rush to and where older generations start discovering more and more every day. However, there is a problem that it is not a serious platform. The businesses that are very popular on this platform are the ones that post their content, which is light-hearted and fun. There, videos are visually pleasing to the audience.

The brands which cannot upload and create light-hearted and fun content shouldn’t be using this app.