Marketing Trends
The Ultimate Guide to Influencer Marketing Tactics
Getting Started with Influencer Marketing In today’s times, it is without a doubt that the term “influencer” has already been circulating around the Internet due to the numerous technological innovations. Moreover, the word “influencer” has been associated with the idea of marketing. For some, this is a brand of marketing. For others, it’s simply a…
Read MoreChanges Are Coming for Social Media Part II
Changes Are Coming for Social Media Part II Social Media’s reputation is at a low point. Users in the digital world are losing trust due to privacy concerns as well as a perception that companies do not do enough to keep misinformation from spreading. Much user discontent focuses on companies that advertise on social media.…
Read MoreChanges Are Coming for Social Media Part I
Changes Are Coming for Social Media Part I The public’s trust in social media is sinking, as it has been in recent years. Edelman’s 2018 Trust Barometer Report found that 60% of the populace does not trust social media companies. False information and privacy are the two areas driving the discontent. Seventy percent of digitally…
Read MoreChange Your Life in Weeks With This Proven Influencer Marketing Course
Change Your Life in Weeks With This Proven Influencer Marketing Course Consider the following: 58% of brands have seen improved brand awareness and perception with Influencer Marketing. That means 42% of brands are missing out. Meanwhile, 39% of influencers feel that brands try to control their opinion. In other words, there’s a disconnect. Brands need…
Read MoreMaster Influencer Marketing and Impress Your Boss
Master Influencer Marketing and Impress Your Boss Here’s a shocking statistic: 56% of brands are either satisfied or very satisfied with their partnerships with influencers. Sounds good at first, but what about the other 44%? Why are 44 out of every 100 brands unsatisfied with Influencer Marketing? Below, I’ll give you my take and explain…
Read MoreThe Top 5 Video Trends for Influencers in 2019
Influencer marketing would be nothing without video, and the medium continues to expand. Expect these trends to dominate 2019: 1. Video First Facebook popularized this term, and it holds that customers not only want to watch video, but help produce it. Video First increases engagement and produces more conversion. 2. Live Video Facebook was the…
Read More5 Things You Will Learn from The Influencer Marketing Roadmap
54% of brands saw an increase in leads / revenue generated from working with influencers. That means a brand is more likely than not to see a positive return on investment (ROI) when using Influencer Marketing. Great news for you… if you can prove that you have what it takes to serve brands to the…
Read MoreSocial Media Trends for 2018 and 2019 and Beyond
With social media serving as a regular part of many people’s lives, it is rapidly becoming a prime place for companies to develop marketing strategies. To help your business take your social media presence to the next level, these are some of the top social media trends to take advantage of for 2018 and 2019…
Read MoreWho Will Manage Your Influencer Program?
Effective influencer marketing may start with one influencer on your side, but over time you’ll want to develop more relationships to better engage the diverse segments of your target audience.The more influencers you work with, the larger your scope of responsibility toward your influencers becomes. With proper management, your influencer program can work like a…
Read MoreWhy Influencer Marketing Is Going to Grow Even More After 2018
Over the past few years, influencer marketing has been on the rise. More and more companies and brands are finding that working with influencers to connect with a unique audience can accomplish great things for their businesses. Here are some of the reasons we can expect to see influencer marketing grow over the next few…
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