The Top 5 Video Trends for Influencers in 2019
Influencer marketing would be nothing without video, and the medium continues to expand. Expect these trends to dominate 2019:
1. Video First
Facebook popularized this term, and it holds that customers not only want to watch video, but help produce it. Video First increases engagement and produces more conversion.
2. Live Video
Facebook was the first to introduce live streaming – expect it to grow in popularity in 2019.
3. Square-Shaped Videos
Instagram is the most popular influencer marketing channel, so square shapes will continue to dominate.
4. Cost Reduction
Making effective videos will be more cost-effective than ever, thanks to new technology. Expect businesses to use more videos as producing high-quality pictures becomes cheaper.
5. Video as Conversion
In 2019, expect video to help consumers down the funnel and lead to conversion itself. This medium creates better engagement with clients and provides the perfect forum for achieving your business goals.
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About Susana Yee
Susana Yee is a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess “Color Me Inspired” campaign went viral and Mashable named it one of “5 Interesting Pinterest Marketing Campaigns.” Susana was featured as a social media pioneer for 2011 as part of eHow 100 on Shift Showcases Real Women Moving from Information to Influence, Driving Change in Their Lives and the World, Influencing and Educating Other Women which was also featured on Bloomberg andBusiness Wire. Recently Susana was featured on Thinkific sharing her knowledge about working with influencers in the guide How To Create An Influencer Marketing Strategy to Sell Online Courses by Elise Asanias.