Master Influencer Marketing and Impress Your Boss

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Master Influencer Marketing and Impress Your Boss Here’s a shocking statistic: 56% of brands are either satisfied or very satisfied with their partnerships with influencers. Sounds good at first, but what about the other 44%? Why are 44 out of every 100 brands unsatisfied with Influencer Marketing? Below, I’ll give you my take and explain…

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The Top 5 Video Trends for Influencers in 2019

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Influencer marketing would be nothing without video, and the medium continues to expand. Expect these trends to dominate 2019: 1. Video First Facebook popularized this term, and it holds that customers not only want to watch video, but help produce it. Video First increases engagement and produces more conversion. 2. Live Video Facebook was the…

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Social Media Trends for 2018 and 2019 and Beyond

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With social media serving as a regular part of many people’s lives, it is rapidly becoming a prime place for companies to develop marketing strategies. To help your business take your social media presence to the next level, these are some of the top social media trends to take advantage of for 2018 and 2019…

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Who Will Manage Your Influencer Program?

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Effective influencer marketing may start with one influencer on your side, but over time you’ll want to develop more relationships to better engage the diverse segments of your target audience.The more influencers you work with, the larger your scope of responsibility toward your influencers becomes. With proper management, your influencer program can work like a…

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Why Influencer Marketing Is Going to Grow Even More After 2018

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Over the past few years, influencer marketing has been on the rise. More and more companies and brands are finding that working with influencers to connect with a unique audience can accomplish great things for their businesses. Here are some of the reasons we can expect to see influencer marketing grow over the next few…

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To Create an Influencer Marketing Strategy: Start Here

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Influencer marketing has grown beyond the typical Kardashian endorsement. Today, businesses leverage influencers of all sizes – from micro to macro – to reach their target audiences,increase conversions, and develop a loyal following for their respective brands. Influencer marketing effectively promotes content and provides a powerful avenue for growth and revenue. Knowing how to leverage…

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Why Brands Work With Athletes as Influencers – and Why It Works

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Look around and you’ll notice that professional athletes have become the new celebrity endorsement. Whether it’s Aaron Rogers and State Farm, or Lebron James for Nike, athletes act as spokesmen for companies and help sell products and services. Sports brands have used professional athlete endorsements for ages, but now brands in other niches are beginning…

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