Posts Tagged ‘social media marketing’
Why Paid Ads Are Important For a Brand
Why are Paid advertisements Important for a brand What are paid advertisements? As technology has advanced, advertisement is not bound to billboards, television, radio, or newspaper. With the advent of social media, advertising opportunities have mainly expanded and have a more significant impact than traditional advertising methods. A paid advertisement is an ad that specific…
Read MoreDoes Your Brand Need to Be on TikTok?
Promoting brand awareness with TikTok What is TikTok? It is a video sharing app that is best known as the home of lip-syncing, challenges, and dance trends. With more than one billion installs on the play store and app store, it became the most downloaded app of 2018. It has even raced ahead of Instagram,…
Read MoreDoes My Brand Need a YouTube Channel?
Does My Brand Need a YouTube Channel? What can YouTube do? Since YouTube was launched in 2005, it has become a marketing phenomenon. With about two billion users, it makes sense why 62% of businesses use the platform to post video content. Expectedly, YouTube is the second most popular channel for businesses (after Facebook). Today,…
Read MoreSocial Media Strategies That Work in 2021
Social Media Strategies That Work in 2021 Social media marketing strategies are constantly changing to adapt to user trends and behaviors. What worked last year may not be as effective today. When attempting to stay relevant in today’s social media-driven landscape, it is important to keep up-to-date with the social media marketing tactics that will…
Read MoreThe Ultimate Guide to Influencer Marketing Tactics
Getting Started with Influencer Marketing In today’s times, it is without a doubt that the term “influencer” has already been circulating around the Internet due to the numerous technological innovations. Moreover, the word “influencer” has been associated with the idea of marketing. For some, this is a brand of marketing. For others, it’s simply a…
Read MoreChanges Are Coming for Social Media Part I
Changes Are Coming for Social Media Part I The public’s trust in social media is sinking, as it has been in recent years. Edelman’s 2018 Trust Barometer Report found that 60% of the populace does not trust social media companies. False information and privacy are the two areas driving the discontent. Seventy percent of digitally…
Read MoreSocial Media Trends for 2018 and 2019 and Beyond
With social media serving as a regular part of many people’s lives, it is rapidly becoming a prime place for companies to develop marketing strategies. To help your business take your social media presence to the next level, these are some of the top social media trends to take advantage of for 2018 and 2019…
Read MoreWhy Brands Work With Athletes as Influencers – and Why It Works
Look around and you’ll notice that professional athletes have become the new celebrity endorsement. Whether it’s Aaron Rogers and State Farm, or Lebron James for Nike, athletes act as spokesmen for companies and help sell products and services. Sports brands have used professional athlete endorsements for ages, but now brands in other niches are beginning…
Read MoreInfluencer Marketing Value Keeps Rising
Influencer Marketing Value Keeps Rising Countless brands are turning toinfluencer marketing thanks to the unprecedented social reach such efforts afford. Traditional marketing methods and advertising continue to fall by the wayside as modern consumers are more concerned with high-speed value and personal recommendations than older marketing approaches on legacy channels. Influencer Marketing: Untapped Potential In…
Read MoreWhy Coke Makes Us Think #ThatsGold
Influencer marketing has been the buzzword of 2018, and for good reason. Savvy marketers have been using this form of engagement for years to expand reach, increase conversions, and boost a company’s bottom line. Coke’s #ThatsGold campaign for the Summer Olympics in Rio de Janeiro in 2016 is a famous example of this marketing technique.…
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