Posts Tagged ‘digital marketing’
Top 10 Ways to Reach Gen X
Introduction When it comes to marketing, Gen X (ages 38-53) is a generation that businesses need to pay attention to. This age group is typically defined as tech-savvy, independent, and educated. As they enter their peak earning years, understanding how to engage this demographic can be key for any business looking to grow and expand…
Read More5 Ways to Reach Gen Z
Gen Z consumers are the next generation of shoppers who will have the most economic impact on retail than any other generation in recent history. Gen Zers are digitally native, affluent, and have a different outlook on brands, making them one of the most challenging groups for marketers to reach. Understanding how to get this…
Read MoreInfluencer Marketing: Are We Approaching its Golden Age?
Influencer Marketing: Are We Approaching its Golden Age? As the influencer marketing industry continues to grow, so will the number of influencers. As a result, more and more businesses should begin to take notice of this tactic. Influencer marketing has been proven to be one of the most effective forms of advertising, so it’s no…
Read MoreHow Good Content Can Bolster Your Business
How Good Content Can Bolster Your Business Content Marketing can be a powerful tool for businesses, but only a few companies recognize its potential. Whether through blogs, videos, podcasts, or social media posts, it provides an opportunity for businesses to engage and educate their customers. Good content not only helps build trust and loyalty with…
Read MoreDigital Everything Consulting is a Woman Owned Company
Woman owned and driven to make the mark, Digital Everything Consulting employs moms and women of color because it makes sense. Susana Yee had the vision to create this marketing consulting firm in Los Angeles more than 10 years ago, and she early on recognized the importance of a diversifying market. Women are the purchasers…
Read MoreWhat Does The Metaverse Mean for Marketers?
What Does The Metaverse Mean for Marketers? The Metaverse and The Marketers The Metaverse is a digital world that exists parallel to our own. It’s a place where people can create, interact, and collaborate in ways never before possible. For digital marketers, that meaning of Metaverse is an exciting new opportunities for social media marketing! …
Read MoreUnderstanding Metaverse And The Future of Digital Marketing
What Is Metaverse and What Will Digital Marketing Looks Like In the Metaverse? As technology advances, brands should adapt to it so they can reach a new generation of consumers. The Definition of Metaverse The Metaverse is a digital world that connects to the real world. You can access it through VR, AR, or even…
Read MoreDoes My Brand Need a YouTube Channel?
Does My Brand Need a YouTube Channel? What can YouTube do? Since YouTube was launched in 2005, it has become a marketing phenomenon. With about two billion users, it makes sense why 62% of businesses use the platform to post video content. Expectedly, YouTube is the second most popular channel for businesses (after Facebook). Today,…
Read MoreSocial Media Strategies That Work in 2021
Social Media Strategies That Work in 2021 Social media marketing strategies are constantly changing to adapt to user trends and behaviors. What worked last year may not be as effective today. When attempting to stay relevant in today’s social media-driven landscape, it is important to keep up-to-date with the social media marketing tactics that will…
Read MoreTo Create an Influencer Marketing Strategy: Start Here
Influencer marketing has grown beyond the typical Kardashian endorsement. Today, businesses leverage influencers of all sizes – from micro to macro – to reach their target audiences,increase conversions, and develop a loyal following for their respective brands. Influencer marketing effectively promotes content and provides a powerful avenue for growth and revenue. Knowing how to leverage…
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