Posts Tagged ‘social media strategies’
5 Ways to Reach Gen Z
Gen Z consumers are the next generation of shoppers who will have the most economic impact on retail than any other generation in recent history. Gen Zers are digitally native, affluent, and have a different outlook on brands, making them one of the most challenging groups for marketers to reach. Understanding how to get this…
Read MoreInfluencer Marketing: Are We Approaching its Golden Age?
Influencer Marketing: Are We Approaching its Golden Age? As the influencer marketing industry continues to grow, so will the number of influencers. As a result, more and more businesses should begin to take notice of this tactic. Influencer marketing has been proven to be one of the most effective forms of advertising, so it’s no…
Read MoreHow Good Content Can Bolster Your Business
How Good Content Can Bolster Your Business Content Marketing can be a powerful tool for businesses, but only a few companies recognize its potential. Whether through blogs, videos, podcasts, or social media posts, it provides an opportunity for businesses to engage and educate their customers. Good content not only helps build trust and loyalty with…
Read MoreWhy Social Media Marketing is Important for a Brand
Why Social Media Marketing is Important for a Brand Importance of Social Media Marketing for a Brand Social media is currently the heart of digital marketing. According to global statistics, over 3.6 billion people use social media platforms. Thus, it provides tremendous benefits by helping brands reach millions of people worldwide. Despite the numerous benefits,…
Read MoreWhy Paid Ads Are Important For a Brand
Why are Paid advertisements Important for a brand What are paid advertisements? As technology has advanced, advertisement is not bound to billboards, television, radio, or newspaper. With the advent of social media, advertising opportunities have mainly expanded and have a more significant impact than traditional advertising methods. A paid advertisement is an ad that specific…
Read MoreDoes Your Brand Need to Be on TikTok?
Promoting brand awareness with TikTok What is TikTok? It is a video sharing app that is best known as the home of lip-syncing, challenges, and dance trends. With more than one billion installs on the play store and app store, it became the most downloaded app of 2018. It has even raced ahead of Instagram,…
Read MoreDoes My Brand Need a YouTube Channel?
Does My Brand Need a YouTube Channel? What can YouTube do? Since YouTube was launched in 2005, it has become a marketing phenomenon. With about two billion users, it makes sense why 62% of businesses use the platform to post video content. Expectedly, YouTube is the second most popular channel for businesses (after Facebook). Today,…
Read MoreSocial Media Strategies That Work in 2021
Social Media Strategies That Work in 2021 Social media marketing strategies are constantly changing to adapt to user trends and behaviors. What worked last year may not be as effective today. When attempting to stay relevant in today’s social media-driven landscape, it is important to keep up-to-date with the social media marketing tactics that will…
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