Why Social Media Marketing is Important for a Brand

By Susana Yee
Birdseye view of laptop with mind map of different types of social media marketing

Why Social Media Marketing is Important for a Brand Importance of Social Media Marketing for a Brand Social media is currently the heart of digital marketing. According to global statistics, over 3.6 billion people use social media platforms. Thus, it provides tremendous benefits by helping brands reach millions of people worldwide. Despite the numerous benefits,…

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Does Your Brand Need to Be on TikTok?

By Susana Yee
Image of person working on laptop, phone, and tablet with TikTok app open

Promoting brand awareness with TikTok What is TikTok? It is a video sharing app that is best known as the home of lip-syncing, challenges, and dance trends. With more than one billion installs on the play store and app store, it became the most downloaded app of 2018. It has even raced ahead of Instagram,…

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