Influencer Question About Brands Communicating Better with their Target Customers
In my last post on influencer marketing I mentioned that a survey of 14,000 millennial respondents found 70% of the generation – which represents the lion’s share of today’s buying power – are influenced by the buying decisions of their peers and those they follow.
Someone asked me on LinkedIn if there was a way for brands to get better at communicating with their target consumers so they wouldn’t have to rely on influencers.
This is a frequently asked question, but the statistic above confirms no matter how well the brand communicates with their target consumers, the consumer will want third party validation via testimonials or reviews.
Happy to answer questions. Comment below or send me a message. I will answer them in my future posts.
Download my free guide on 5 Things to Do Before Hiring an Influencer.
Photographer: Molly + Co
About Susana Yee
Susana Yee is a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess “Color Me Inspired” campaign went viral and Mashable named it one of “5 Interesting Pinterest Marketing Campaigns.” Susana was featured as a social media pioneer for 2011 as part of eHow 100 on Shift Showcases Real Women Moving from Information to Influence, Driving Change in Their Lives and the World, Influencing and Educating Other Women which was also featured on Bloomberg andBusiness Wire. Recently Susana was featured on Thinkific sharing her knowledge about working with influencers in the guide How To Create An Influencer Marketing Strategy to Sell Online Courses by Elise Asanias.