Posts Tagged ‘SEO’
Top 10 Ways to Reach Gen X
Introduction When it comes to marketing, Gen X (ages 38-53) is a generation that businesses need to pay attention to. This age group is typically defined as tech-savvy, independent, and educated. As they enter their peak earning years, understanding how to engage this demographic can be key for any business looking to grow and expand…
Read MoreInfluencer Marketing: Are We Approaching its Golden Age?
Influencer Marketing: Are We Approaching its Golden Age? As the influencer marketing industry continues to grow, so will the number of influencers. As a result, more and more businesses should begin to take notice of this tactic. Influencer marketing has been proven to be one of the most effective forms of advertising, so it’s no…
Read MoreHow Good Content Can Bolster Your Business
How Good Content Can Bolster Your Business Content Marketing can be a powerful tool for businesses, but only a few companies recognize its potential. Whether through blogs, videos, podcasts, or social media posts, it provides an opportunity for businesses to engage and educate their customers. Good content not only helps build trust and loyalty with…
Read MoreDigital Everything Consulting is a Woman Owned Company
Woman owned and driven to make the mark, Digital Everything Consulting employs moms and women of color because it makes sense. Susana Yee had the vision to create this marketing consulting firm in Los Angeles more than 10 years ago, and she early on recognized the importance of a diversifying market. Women are the purchasers…
Read MoreWhy Social Media Marketing is Important for a Brand
Why Social Media Marketing is Important for a Brand Importance of Social Media Marketing for a Brand Social media is currently the heart of digital marketing. According to global statistics, over 3.6 billion people use social media platforms. Thus, it provides tremendous benefits by helping brands reach millions of people worldwide. Despite the numerous benefits,…
Read MoreInfluencer Question About Brands Communicating Better with their Target Customers
In my last post on influencer marketing I mentioned that a survey of 14,000 millennial respondents found 70% of the generation – which represents the lion’s share of today’s buying power – are influenced by the buying decisions of their peers and those they follow. Someone asked me on LinkedIn if there was a way…
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