Who Will Manage Your Influencer Program?

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Effective influencer marketing may start with one influencer on your side, but over time you’ll want to develop more relationships to better engage the diverse segments of your target audience.The more influencers you work with, the larger your scope of responsibility toward your influencers becomes. With proper management, your influencer program can work like a…

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Why Influencer Marketing Is Going to Grow Even More After 2018

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Over the past few years, influencer marketing has been on the rise. More and more companies and brands are finding that working with influencers to connect with a unique audience can accomplish great things for their businesses. Here are some of the reasons we can expect to see influencer marketing grow over the next few…

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Influencer Marketing Value Keeps Rising

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Influencer Marketing Value Keeps Rising Countless brands are turning toinfluencer marketing thanks to the unprecedented social reach such efforts afford. Traditional marketing methods and advertising continue to fall by the wayside as modern consumers are more concerned with high-speed value and personal recommendations than older marketing approaches on legacy channels. Influencer Marketing: Untapped Potential In…

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