digital marketing Archives – Page 2 of 2 – Digital Everything Consulting

Why Brands Work With Athletes as Influencers – and Why It Works

photo of football players during a game for blog post Working with Athlete Influencers

Look around and you’ll notice that professional athletes have become the new celebrity endorsement. Whether it’s Aaron Rogers and State Farm, or Lebron James for Nike, athletes act as spokesmen for companies and help sell products and services. Sports brands have used professional athlete endorsements for ages, but now brands in other niches are beginning…

Why Coke Makes Us Think #ThatsGold

By Susana Yee

Influencer marketing has been the buzzword of 2018, and for good reason. Savvy marketers have been using this form of engagement for years to expand reach, increase conversions, and boost a company’s bottom line. Coke’s #ThatsGold campaign for the Summer Olympics in Rio de Janeiro in 2016 is a famous example of this marketing technique.…

Influencer Question About Brands Communicating Better with their Target Customers

By Susana Yee

Woman taking a photo of another woman at a pumpkin patch surrounded by different colored pumpkins and hay

In my last post on influencer marketing I mentioned that a survey of 14,000 millennial respondents found 70% of the generation – which represents the lion’s share of today’s buying power – are influenced by the buying decisions of their peers and those they follow. Someone asked me on LinkedIn if there was a way…