Why Email and Social Media Marketing are Connected

Email and Social media marketing are two completely different marketing tools that need to be in sync. The two tools allow companies to send out emails and updates to their customers while also letting them reach out and connect with social media networks. However, many businesses might struggle with how they are going about the two different types of marketing, given their differences. I believe that email marketing and social media marketing need to be in sync, so here are some theories on why this is true and how companies should start managing these tools together when planning their campaigns.

Why Email and Social Media Marketing are Connected

Theory#1

1. Personalization

Both email and social media marketing keep customers updated on when they can expect new emails or posts to be posted. However, with social media, users might get an update in the form of a tweet or Facebook post when they log in to their account. On the other hand, with emails, customers need to check their inbox when they expect to get a new update from their company. Both of these methods make it easier for customers to know when they can expect new information or updates from the company.

2. Staying in Touch

With social media, users can see all of their updates and tweets in one area so that they do not have to check all over the place for recent company updates. On the other hand, with emails, companies need to use a number of different tools to keep their customers aware of new updates. In this case, email marketing is more effective in staying in touch as it does not rely on a common software platform for customer updates.

3. Engagement

With digital media marketing, businesses can use the power of their online connections to create an active community among their followers. This creates an environment where consumers are more likely to engage with brand updates and ask questions about the products they like. However, email marketing allows businesses to send out a number of different individualized updates and newsletters, making it easier for customers to engage with your brand. In this case, email marketing again proves to be more effective in engaging individual consumers.

4. Shareability

With social media, users are also able to share updates about your company or products with their friends and followers without having to click on a link and leave the social media website that they are currently on. This makes it easier for consumers to share content about their favorite companies. In this case, social media marketing proves to be more convenient for customers.

5. Engage with Email and Social Media Professionals

Considering the different ways that email and digital media marketing are used online, businesses can find it hard to decide which marketing tool they should use when reaching out to their customers. While some businesses might be able to have success using both tools separately, companies need to make sure that they are in sync with each other or risk alienating their customer base.

Why Email and Social Media Marketing are Connected

Theory #2

Both email and media marketing are useful for companies that wish to market their products and services. However, there are a number of different ways in which these two forms of marketing can be combined to make it easier for companies to reach out to their audience and keep them engaged with their company. Here are some ways in which businesses can use both email and interactive media marketing as part of their overall online marketing strategy

1. Content Creation

In order for companies to be effective through both social media and marketing through email, they need to create social media content and email content that is relevant to both of these platforms. For example, businesses can use their blog posts to write about social media tips and strategies so that customers can get more out of the software platform when they decide to use it in the future. Likewise, companies can also write up new tips and strategies on their main website or blog so that their customers can share those tips with their online connections as well.

2. Cohesive Strategy

Companies often find it difficult to combine their efforts when it comes to online marketing. In this case, a cohesive strategy is important for companies to be effective with both social media and marketing via email. In this case, companies need to create a strategy that combines the strengths of these two tools so that they can keep customers engaged with their company through both emails and social media and tactics.

3. Different Platforms

When trying to use these two different marketing tools, companies might find that it makes more sense for them to use one platform over the other. For example, businesses can choose to use their blog for social media marketing and then their email marketing software on their website. Alternatively, companies can also choose to have both forms of online marketing on the same platform to control how they target their different customers via text and social media updates.

4. Retargeting

Companies can use email and social media marketing as part of their efforts to collect re-targeting data on customers online. After collecting this data, they can then use a more effective method of reaching out to their customers in the future. For example, if a customer has been using an email marketing tool but not signing up for new offers, businesses may need to send them a text message that asks them to sign up for a new service or product after they have shown interest in receiving one via social media.

5. Longitudinal Outreach

Companies make use of a common stream of data with both email and social media marketing. This makes it easier for businesses to periodically send messages to their customers to boost their brand awareness. For example, businesses can send out a monthly newsletter or blog post that lists new products or services that customers might be interested in purchasing.

Call to Action

Digital Everything Consulting’s team of email marketing and social media consultants needs to ensure that the entities are in sync at all times. The application of the above-named techniques is very critical!

To read more about marketing strategies, read our article about Why Social Media Marketing is Important for a Brand.