Social Media Trends
Does My Brand Need a YouTube Channel?
Does My Brand Need a YouTube Channel? What can YouTube do? Since YouTube was launched in 2005, it has become a marketing phenomenon. With about two billion users, it makes sense why 62% of businesses use the platform to post video content. Expectedly, YouTube is the second most popular channel for businesses (after Facebook). Today,…
Read MoreSocial Media Strategies That Work in 2021
Social Media Strategies That Work in 2021 Social media marketing strategies are constantly changing to adapt to user trends and behaviors. What worked last year may not be as effective today. When attempting to stay relevant in today’s social media-driven landscape, it is important to keep up-to-date with the social media marketing tactics that will…
Read MoreThe Ultimate Guide to Influencer Marketing Tactics
Getting Started with Influencer Marketing In today’s times, it is without a doubt that the term “influencer” has already been circulating around the Internet due to the numerous technological innovations. Moreover, the word “influencer” has been associated with the idea of marketing. For some, this is a brand of marketing. For others, it’s simply a…
Read MoreChanges Are Coming for Social Media Part II
Changes Are Coming for Social Media Part II Social Media’s reputation is at a low point. Users in the digital world are losing trust due to privacy concerns as well as a perception that companies do not do enough to keep misinformation from spreading. Much user discontent focuses on companies that advertise on social media.…
Read MoreChanges Are Coming for Social Media Part I
Changes Are Coming for Social Media Part I The public’s trust in social media is sinking, as it has been in recent years. Edelman’s 2018 Trust Barometer Report found that 60% of the populace does not trust social media companies. False information and privacy are the two areas driving the discontent. Seventy percent of digitally…
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