Why Brands Work With Athletes as Influencers – and Why It Works

By Susana Yee
photo of football players during a game for blog post Working with Athlete Influencers

Look around and you’ll notice that professional athletes have become the new celebrity endorsement. Whether it’s Aaron Rogers and State Farm, or Lebron James for Nike, athletes act as spokesmen for companies and help sell products and services. Sports brands have used professional athlete endorsements for ages, but now brands in other niches are beginning…

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