How Creating An Influencer Marketing Campaign Will Grow Your Business

Companies are always on the lookout for ways to increase their customer base and there’s no reason why your business should be the exception. 

Nowadays, there are a vast array of advertising and marketing options available that can help increase exposure to potential clientele, but not all methods are created equal. 

By far the most effective way businesses can obtain and retain customers is to utilize a marketing campaign involving influencers. 

What Is Influencer Marketing?

Influencer marketing is a modern twist to the age-old strategy of using celebrities to endorse a product. 

As the world has been slowly moving away from centralized institutions, such as television, and moving towards decentralized ones found all across the internet, there has been a marked rise in the number of independent celebrities. 

These celebrities, often found engaging with their fans on social media sites, are officially known as “influencers,” due to the sway they hold with individuals who consume their content. 

Many of these well-known figures focus on specific industries, such as makeup or travel, which their followers take a keen interest in. 

For marketing purposes, an influencer can be contacted by an agency or a business regarding a possible endorsement of a product or service that will then be seen by their social media followers, ideally leading to increased sales. 

Why Is This Type of Marketing So Effective?

Marketing using an influencer endorsement is a very unique and effective way to find an audience interested in a product and also have that audience being guided by an emotionally significant authority figure. 

Online celebrities tend to be well-liked and if they’re an influencer, they’re likely to be an expert in a field of some kind that their followers value highly. 

When an influencer officially endorses a specific product, they’re going to explain what it is and why it’s going to make for an excellent purchase. Not only will the endorsement act as an exceptional form of advertising in of itself, but the reputation an influencer has as an authority on a subject will go a long way to convince people to make a purchase. 

It’s a good idea to learn influencer marketing because it’s generally quite successful and takes advantage of the substantial qualities of personality and expertise online celebrities typically possess. 

What Types of Strategies Work Best?

There are quite a few influencer marketing tactics that provide a substantial ROI. These can include targeting specific social media platforms and developing a publicly visible working relationship with an influencer. 

However, by far one of the most effective influencer marketing tactics is to enlist the help of a multitude of internet-famous individuals with smaller followings, better known as micro-influencers. 

It’s been shown that influencer impact seems to be a lot greater among those with only a couple thousand followers, but why is that the case? 

They’re More Personable

Due to the fact that micro-influencers have smaller followings, that allows them to interact with people who take an interest in their content more frequently. Unlike an influencer that has hundreds of thousands or millions of followers, a micro-influencer has the ability to personally communicate with a lot of people who contact them. 

This personal communication allows a micro-influencer to develop emotional bonds with numerous members of their fanbase, leading to a large number of very loyal followers who can be easily convinced of certain positions, including whether a particular product or service is worth the money. 

Much of this can also result in an increase in brand loyalty, since if a micro-influencer endorses a particular brand, their loyal followers might become frequent consumers of that brand through association. 

There’s A Greater Level of Engagement

An influencer with a comparatively small group following is likely to foster a community with lots of engagement. This means that not only will fans watch videos or read social media posts, but they’re very likely to leave comments, share influencer-related media with other people, and be much more inclined to visit suggested or recommended websites, such as brand sites. 

It’s well known in marketing circles that engagement is one of the most, if not the most, important factor that determines the long-term success of many products. Traditional advertising campaigns can be successful temporarily, but acquiring loyal return customers usually requires some sort of community discussion to be present. 

Micro-influencer communities provide a relatively well-structured place where engagement and communication can easily take place. 

They Provide Access to Niche Demographics

One serious issue marketing campaigns face is getting their message out to the right set of people. Not everyone’s going to be interested in what a business is offering, so it’s important for resources to be directed only towards segments of people that are likely to be interested in making purchases. 

As micro-influencers tend to captivate audiences with specific demographic qualities, such as age, gender, income level, and profession, they provide an easy to access grouping of people who are likely to purchase whatever product or service you’re selling. 

Getting A Campaign Set Up

It’s never too late to learn influencer marketing and set up a campaign of your own. An influencer provides substantial access to demographics of people who would be very interested in what your business provides. Micro-influencers in particular, will give you the edge you need to truly develop a customer base that frequently purchases your products and services 

It’s highly recommended for a successful marketing campaign that you gain access to anywhere from 25 to 50 micro-influencers to maximize the impact of your message and convince potentially loyal customers to give your offerings a try. 

Of course, managing to accomplish this on your own is a monumental task, especially if you or your business has limited marketing experience. That’s why you should always seek the help of experienced professionals who know what they’re doing.

If you’re looking to get some assistance with your marketing campaign, don’t hesitate to contact us at [email protected] for a consultation or go to www.learninfluencermarketing.com to gain access to our highly personalized course.