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To Create an Influencer Marketing Strategy: Start Here
Influencer marketing has grown beyond the typical Kardashian endorsement. Today, businesses leverage influencers of all sizes – from micro to macro – to reach their target audiences,increase conversions, and develop a loyal following for their respective brands. Influencer marketing effectively promotes content and provides a powerful avenue for growth and revenue. Knowing how to leverage…
Read MoreWhy Brands Work With Athletes as Influencers – and Why It Works
Look around and you’ll notice that professional athletes have become the new celebrity endorsement. Whether it’s Aaron Rogers and State Farm, or Lebron James for Nike, athletes act as spokesmen for companies and help sell products and services. Sports brands have used professional athlete endorsements for ages, but now brands in other niches are beginning…
Read MoreInfluencer Marketing Value Keeps Rising
Influencer Marketing Value Keeps Rising Countless brands are turning toinfluencer marketing thanks to the unprecedented social reach such efforts afford. Traditional marketing methods and advertising continue to fall by the wayside as modern consumers are more concerned with high-speed value and personal recommendations than older marketing approaches on legacy channels. Influencer Marketing: Untapped Potential In…
Read MoreWhy Coke Makes Us Think #ThatsGold
Influencer marketing has been the buzzword of 2018, and for good reason. Savvy marketers have been using this form of engagement for years to expand reach, increase conversions, and boost a company’s bottom line. Coke’s #ThatsGold campaign for the Summer Olympics in Rio de Janeiro in 2016 is a famous example of this marketing technique.…
Read MoreWhy Your Brand Needs Its Own Tribe and How to Make It Happen
Influencer marketing can help your business achieve its goals and improve its bottom line,all for a relatively modest upfront investment. In fact, the ROI of influencer marketing crushes that of traditional advertising. Around 94% of marketers surveyed reported that they believed their influencer marketing campaigns were effective. It’s no secret that marketers are clamoring to…
Read MoreWhy Influencer Marketing Crushes Traditional Marketing — and Why That Trend Is Set to Accelerate
It’sno secret that influencer marketing is the newest powerhouse in a savvy marketer’s toolkit. It continues to be one of the most dominant revenue producers for marketers, which is why businesses plan to increase their budgets for it in the near future. The numbers speak for themselves – influencer marketing crushes traditionalmarketing when it comes…
Read MoreThe Amazing Power of Influencer Marketing
Influencer marketing is more than just a passing fad. Brands have aligned themselves with popular social media influencers to promote their products and increase their sales, and they will continue to do so. In case you weren’t convinced of influencer marketing’s power, consider these impressive statistics: Google searches pertaining to influencer marketing increased 325% in…
Read MoreInfluencer Question About Brands Communicating Better with their Target Customers
In my last post on influencer marketing I mentioned that a survey of 14,000 millennial respondents found 70% of the generation – which represents the lion’s share of today’s buying power – are influenced by the buying decisions of their peers and those they follow. Someone asked me on LinkedIn if there was a way…
Read MoreInfluencer Marketing Successes
Influencer marketing has grown from a creative and unique experiment in the power of social media to an integrated and essential component in basic marketing strategies – and it’s not difficult to see why. Many brands have enjoyed success by leveraging an existing social media influencer and having him or her co-create content, sponsor existing…
Read MoreWhy Do Brands Need Influencer Marketing in 2018?
Why do brands still need influencer marketing? Back in 2015 Adweek had an article that mentioned Influencer Marketing. They counted it as one of the most interesting up and coming ways to reach consumers directly. Brands were benefiting because there were a surplus of influencers in 2015 and it was an arbitrage which meant “a…
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