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Why Your Brand Needs Its Own Tribe and How to Make It Happen
Influencer marketing can help your business achieve its goals and improve its bottom line,all for a relatively modest upfront investment. In fact, the ROI of influencer marketing crushes that of traditional advertising. Around 94% of marketers surveyed reported that they believed their influencer marketing campaigns were effective.
It’s no secret that marketers are clamoring to get their slice of the influencer marketing pie, and you may be wondering how to capitalize on it yourself. The first step is choosing the right influencer and creating your tribe. Here’s how to do it:
Go Back to Your Buyer Personas
Creating buyer personas is marketing 101. Chances are, you already have a target buyer in mind. The next step, then, would be finding someone who can emulate these characteristics and help your brand thrive. Yet, how do you go about finding someone?
Engage in a little social media research. Explore your followers’ likes and other friends and followers. If they share a common thread, you may have a social media influencer.
Research, Research, Research
Do the majority of your followers use Instagram? If so, TrendSpottr is your tool of choice for reaching influencers. This app will help you spot the trends within your industry or niche, as well as the influencers who are currently trending. Also look for help with other tools, such as Hootsuite or Buzzsumo.
Assess Their Credibility
Beforereaching out to a potential influencer, think about your target audience andhow your choice will resonate with your followers and prospects. Does your chosen influencer lend an air of credibility and relatability to your brand or campaign? Will your prospects identify with your choice and want to emulate their ways? Research shows that consumers view peers as more credible than traditional endorsements, but only when they share common interests or ideals.
Choosing an appropriate influencer is arguably the most important aspect of getting your campaign right and making it successful. Leverage online tools, research, and reach out to experts in the field to help you make the most of your next campaign.
Download my free guide on 5 Things to Do Before Hiring an Influencer.
About Susana Yee
Susana Yee is a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess “Color Me Inspired” campaign went viral and Mashable named it one of “5 Interesting Pinterest Marketing Campaigns.” Susana was featured as a social media pioneer for 2011 as part of eHow 100 on Shift Showcases Real Women Moving from Information to Influence, Driving Change in Their Lives and the World, Influencing and Educating Other Women which was also featured on Bloomberg andBusiness Wire. Recently Susana was featured on Thinkific sharing her knowledge about working with influencers in the guide How To Create An Influencer Marketing Strategy to Sell Online Courses by Elise Asanias.