Who Will Manage Your Influencer Program?

By Susana Yee
photo for Who Will Manage Your Influencer Program? group of coworkers sitting around a conference table with laptops

Effective influencer marketing may start with one influencer on your side, but over time you’ll want to develop more relationships to better engage the diverse segments of your target audience.The more influencers you work with, the larger your scope of responsibility toward your influencers becomes. With proper management, your influencer program can work like a…

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