Ayr Skin Care was created so you don’t have to choose between luxury skin care and your health, focused on healthy, vegan, and effective skin care formulations for mature, aging, and sensitive skin.

“We've had the delightful privilege of working with Susana over the last few months on an influencer campaign. Not only does she do great work, but she does it with good communication, diligence, and such a high degree of experience and intuition with the market. Prior to this campaign we worked with her on a higher level campaign with video content, and it was seamless from contracts through completion. I highly recommend her.”

Kirsten Thomas, President and Founder at Ayr Skin Care

Smiling woman on beach with waves behind her

Ayr Skin Care's Goals: Ayr Skin Care was looking for an effective way to introduce their new website and expand brand recognition through their new product packaging.

What We Did: We sourced, developed, and managed a campaign of 150 influencers plus 4 additional influencers with a larger following who were contracted for more in depth brand content that included videos and professional photos for the website launch.

Woman holding bottle of skincare in the mirror while applying it to her face
Blonde, middle-aged woman smiling and standing in front of bathroom sink with jar of facial product

Results

  • We ran this campaign from strategy to execution to completion to maximize ROI with a total of 150 influencers
  • Additionally, we scouted and contracted 4 additional individual influencers (who we determined to be the most effective) to promote Ayr Skin Care’s new website through brand photos and videos for website and social media use
  • Towards completion of the influencer program, Ayr Skin Care’s sales doubled
Bottles of different skincare products with a colorful, geometric background
Middle-aged blonde woman smiling with a mug and blue shirt