|

Didi Hirsch Mental Health Services has provided free mental health, substance use disorder and suicide prevention services since 1942. Dedicated to serving communities where stigma or poverty limits access, Didi Hirsch helps more than 150,000 children and adults from 11 locations and 100 schools throughout Los Angeles and Orange counties each year.

“What mental health needs is more sunlight, more candor, and more unashamed conversation.”

Glenn Close

Mental Health Equals Physical Health Didi Hirsch social media campaign
Selena Gomez Mental Health is Health ambassador

Didi Hirsch's Goals: Didi Hirsch was looking to revamp their social media visual & written content, particularly around a large fundraising event, Mental Health is Health.

What We Did: We designed graphics & wrote content that aligned with Didi Hirsch’s mission, while still being varied in topic. Additionally, we created posts promoting their online experience, Mental Health is Health. Lastly, we helped communicate the details of the events, the ways in which people could attend, & how to register.

Results

  • Helped create a more distinct & recognizable social media voice
  • Grew brand awareness by 300%
  • Streamlined internal social media reporting processes for maximum efficiency & more in-depth reporting results