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The SUP platform offers startup teams a fast, easy, and affordable solution for everything from formation to financing. With SUP, you get the best of both do-it-yourself and professional legal services.
“One of the best things about working with Susana is that whether she is working as an extension of your marketing team or providing services through Digital Everything, she has the personality and capability to adapt to any set of circumstances and deliver. I love her speed and customer service driven sensibilities. She is flexible in her thinking and able to understand so many facets of digital marketing simultaneously i.e. the technology, operations, ROI based marketing and the most current strategies in digital. On top of all that, she is simply a lovely human being and a pleasure to work with.”
Nicole Heyl, Global Consumer Marketing Executive,
Brand Management, Omni-Channel Consumer Marketer
Client Goals: StartUpProgram was looking to establish and grow an online presence to showcase the multifaceted program they’d developed within their parent law firm, O&A P.C. This included three platforms: Facebook, LinkedIn, and Twitter. They were also looking to test different ad strategies to see what platform(s) are the most valuable for capturing their target audience.
What We Did:
We created daily posts for LinkedIn, Facebook, and Twitter (now X), providing both written content and graphics. We also managed all three of these platforms with both posting and community management. To supplement this content, we generated monthly reports to further guide their social media strategy and offer suggestions for how to proceed.
We also developed Facebook & LinkedIn ad strategy, and managed their social media ads to maximize their reach and adapt to what our analytics reporting indicated was the best strategy for continued growth. After finding that LinkedIn was the most effective platform at reaching their targeted audience, we adjusted LinkedIn ad strategy to drill down what types of ads were most effective for website traffic, follower growth, and demo requests.
Results
