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ECOVAVS guiding vision — “A robot for every family” — encourages customers to “Live Smart. Enjoy Life” with stylish and functional robots that are more than simple household appliances.

“I became Susana’s client as part of a transition from a previous agency & then managed the relationship from the client side. She handled the transition masterfully without skipping a beat! She brings an energy to her commitments as well as creativity, focus and ‘smarts’! She’s definitely an asset to any project.”

Lisa Roman, Manager, eCommerce Marketing at ECOVACS Robotics, Inc

close up of robotic vacuum

ECOVACS' Goals: ECOVACS was looking for guidance on how to best synthesize their approach to social media, email, and paid ad marketing with the ultimate goal of becoming a more comprehensive lifestyle brand.

What We Did: We helped them do this through a targeted influencer campaign in conjunction with creating more focalized social media content. We also restructured & simplified their paid ad strategy.

Smiling man at laptop with overlay of robotic vacuum
Robot vacuum with holographs of its features
Robot vacuum around a domestic dog, sitting in the windowsill of a house

Results

  • Sales increased by 16% while reducing the overall digital marketing budget by 30%
  • Paid ads budget decreased by 30% while maintaining an average CTR of 5% and an individual ad CTR of 10%-12%
  • Targeted social media content increased followers by 26% and engagement by 41%
  • Email open rate increased from 8% to 15%
  • The influencer campaign increased total social media followers by 15% and engagement by 20%
  • Clutter went public shortly after our completed work with them
Living room couch with a robot vacuum next to it, with an overlay photo of a cell phone showing a house's blueprint in an app
Woman sitting on bench reading a book with a small dog next to her, while a robotic vacuum cleans the floor