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Myfox’s products engage proactive deterrence by preventing break-ins before they happen. Their patented IntelliTAG anti-intrusion sensor detects and analyzes door and window vibration to assess what is a normal event and what is a break-in attempt.

“The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.”

Maya Angelou

Myfox home camera set up next to books and keys

Myfox's Goals: Myfox Home Security was a tech start-up looking to make better use of their YouTube channel, blog, social media content, and marketing emails.

What We Did: We helped them increase awareness and drive traffic did through creating an SEO strategy that was friendlier to their content. We also re-strategized to leverage their new video assets. Lastly, we revamped their social media, blog, and email content.

still from a youtube video showing a woman looking at her smartphone with a graphic overlay of a lock
screengrab from a youtube video of an interior home scene with graphic overlays saying "Siren - Wireless 110dB" and "IntelliTAG - Vibration Analysis"

Results

  • YouTube video views and website click throughs to company website increased by 20%
  • Overall CTR increased to a campaign average of 5%, and as high as 10% for individual campaigns
  • Average monthly social media followers grew by 20% and engagement grew by 30%
  • Average page views on the blog increased
Still of someone holding a phone with the myfox security app up, showing that the house is secure
Woman reading a bedtime story to girl who's holding a fox stuffed animal with an overlay of the myfox security app showing who is home