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Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns. Today GUESS is a truly global lifestyle brand, with a presence in over 80 countries around the world.

“Creativity requires the courage to let go of certainties”

Erich Fromm

Pins of red clothing/accessories on Pinterest for the "Color Me Inspired" campaign

GUESS was looking to enter a new social media sphere - Pinterest - with a fresh approach. We did this through an influencer campaign in order to gain more followers and reach a broader audience. More details here: Influencer Marketing with the GUESS Color Me Inspired Campaign

Photo Credit: Jennifer Rand of Belle de Couture
Guess Color Me Inspired Pinterest Contest Instruction Screenshot

Results

  • Pinterest campaign, “Color Me Inspired” went viral in 2012
  • “Color Me Inspired” was considered an innovative campaign that combined influencers and Pinterest
  • The campaign was featured on Mashable