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As a company built on a foundation of science, expertise, and patented discoveries, we worked to develop strategies that stayed true to Percepta®’s scientific integrity while accurately demonstrating the products’ application on a day-to-day level.

“The chief function of the body is to carry the brain around.”

Thomas A. Edison

Percepta product box with description overlaid on an image of a happy man and woman playing chess
Middle-aged woman sitting on yoga mat holding a box of percepta
Two women influencers holding a box of percepta standing in front of white rose display

Percepta's Goals: Percepta was looking to expand brand awareness, improve social media strategy, paid ads performance, and boost sales.

What We Did: First, we created, executed, and managed an influencer campaign to target their specific audience. To support this campaign, we also developed a social media plan and related content. Additionally, we guided a website redesign (both UX and visual design) to improve click thru rates and customer experience with the goal of increasing sales and user satisfaction.

Woman performing yoga pose with a box of percepta sport in the foreground
Person pushing a stroller, holding a box of Percepta with a baby in the stroller in the background

Results

  • Sales increased by 18% over previous quarters
  • Digital marketing budget decreased by 30%
  • Paid ad budget was reduced by 20%
  • Individual ad CTR increased by an 8% on average, and total ad CTR increased by a 5% average
Middle aged woman smiling and holding a book with a box of percepta next to her
Man drinking water with boxes of percepta sport in front of him