Why Do Brands Need Influencer Marketing in 2018?

2 women playing arcade games together in coordinating dresses

Why do brands still need influencer marketing? Back in 2015 Adweek had an article that mentioned Influencer Marketing. They counted it as one of the most interesting up and coming ways to reach consumers directly. Brands were benefiting because there were a surplus of influencers in 2015 and it was an arbitrage which meant “a…

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