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Clutter’s mission is to make people’s lives convenient, so they can enjoy more of what they love. Clutter users can manage their belongings with one click.

“Susana combined strategic vision with detailed and thoughtful execution to help my business build out our social media presence. Her understanding of brand voice, competitive positioning, and the nuances of each social media channel made her an incredibly valuable consultant.”

Brian Thomas, Co-founder at Clutter

Listing w/icons of services offered by Clutter (store, move, donate, junk, sell, rent)

Clutter was looking to rebrand and develop a marketing plan moving forward that fit their rebrand: a transition from a moving/storage company to a lifestyle brand. We worked with their internal marketing team to create graphics and content to clearly illustrate and establish the company’s advancement.

Clutter employee taking a photo of a moving box's contents for categorization
Clutter truck driving through an area with palm trees and mountains in the distance

Results

  • Targeted social media, Yelp, and blog content successfully reshaped the company into a lifestyle brand
  • SEM and PPC campaigns increased website inquiries by 30%
  • Collaboration with internal marketing team generated a significant number of Yelp testimonials to be used for further marketing - online ads, in particular
  • Development of an influencer campaign plan allowed Clutter to execute future influencer campaigns based on well-established data in an efficient and effective manner
Close up of Clutter app listing a person's individual items
Clutter employee handing a box of personal items to a woman at her house