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TruNiagen® is committed to the continued research of NR (nicotinamide riboside) and NAD (nicotinamide adenine dinucleotide) to understand how NAD plays a role in our day-to-day lives, as well as affects how we age. The TruNiagen® supplement was developed under parent company ChromaDex to replenish a person’s NAD levels in order to regulate energy metabolism and promote healthy human aging.

“Susana is a hard-worker and consummate professional. She develops great relationships with influencers, is well organized. During the time she consulted with us, I could depend on her to keep on top of her projects and see them to completion despite juggling multiple projects. I really enjoyed working with her, and would work with her again!”

David Burns, VP of Marketing at ChromaDex

hand holding bottle of nutraceutical supplement with logo "age better live better"

TruNiagen was looking to not only improve their numbers, but also better their reporting practices and develop strategy based on the data they received. We did this by working with community/partner websites to increase brand awareness, drive website traffic, and revamp their social media strategy. In addition, we developed/executed an influencer campaign to target their particular audience, and created targets/goals with podcaster digital marketing teams in order to convert to product sales.

still of tv segment focused on nutraceutical product with 4 guests discussing the product and cameras in the foreground
Male influencer holding bottle of nutraceutical product next to his face

Results

  • ROI and LTV reports were generated for current campaigns, and used to identify areas of improvement and strategy for future campaigns
  • Traffic to TruNiagen web pages increased because of collaborations with community and partner websites
  • Influencer campaigns saw an increase in ROI
  • Weekly Google Analytics and other reports delivered important analysis of CTR, ROI, and LTV in order for the company to internally assess this data moving forward
  • Campaigns (tracked goal attributions) showed engagement, traffic, and sales on the TruNiagen site via partner sites and social media platforms
man holding a glass of water and taking tru niagen supplement
Close up of woman's hands with nutraceutical product, and woman smiling in the background