As a company built on a foundation of science, expertise, and patented discoveries, we worked to develop strategies that stayed true to Percepta®’s scientific integrity while accurately demonstrating the products’ application on a day-to-day level.

“The chief function of the body is to carry the brain around.”

Thomas A. Edison

Percepta product box with description overlaid on an image of a happy man and woman playing chess
Middle-aged woman sitting on yoga mat holding a box of percepta
Two women influencers holding a box of percepta standing in front of white rose display

Percepta was looking to expand brand awareness, improve social media strategy, paid ads performance, and boost sales. First, we created, executed, and managed an influencer campaign to target their specific audience.

To support this, we also developed a social media plan and related content. Additionally, we guided a website redesign (both UX and visual design) to improve click thru rates and customer experience with the goal of increasing sales and user satisfaction.

Woman performing yoga pose with a box of percepta sport in the foreground
Person pushing a stroller, holding a box of Percepta with a baby in the stroller in the background

Results

  • Sales increased by 18% over previous quarters
  • Digital marketing budget decreased by 30%
  • Paid ad budget was reduced by 20%
  • Individual ad CTR increased by an 8% on average, and total ad CTR increased by a 5% average
Middle aged woman smiling and holding a book with a box of percepta next to her
Man drinking water with boxes of percepta sport in front of him