Why Influencer Marketing Crushes Traditional Marketing — and Why That Trend Is Set to Accelerate

It’sno secret that influencer marketing is the newest powerhouse in a savvy marketer’s toolkit. It continues to be one of the most dominant revenue producers for marketers, which is why businesses plan to increase their budgets for it in the near future.

The numbers speak for themselves – influencer marketing crushes traditionalmarketing when it comes to return on investment and the increases in businessprofits. A few reasons help explain why influencer marketing is so – dare wesay – influential:

1. Peer Influencers Are More Credible

Thinkof all the products that have celebrity endorsements. They may pack star power, but do they instill a sense of credibility in a brand? Though celebritymagazines may try to convince us that the stars are just like us, statistics show this perceived credibility is lacking.

Influencers, however, are the celebrity endorsement for the millennial generation. Recent research from MuseFind reports that the overwhelming majority – some 92% – of consumers trust influencers over traditional advertising like celebrity endorsements.

2. Peer Influencers Are Relatable

Asidefrom being more credible than traditional forms of advertising, peer influencers provide an important aspect of relatability to a brand. When an influencer is the same age, demographic, or shares a common interest with a prospective buyer, that prospect is more likely to think that a product is going to work for them. Aside from promoting products, social media influencers also post about their daily lives – their workout routines, their busy schedules, and their families – which makes them much more relatable.

3. Peer Influencers Are More Cost-Effective

Influencermarketing provides a better return on investment than other more-traditional forms of marketing. A recent case study found that Silk’s use of influencer marketing produced as much as 11 timesi ts banner ad return on investment than traditional forms of the practice.

Influencer marketing is more than just effective; it crushes traditional forms of marketing by creating relatability, credibility, and a better return oninvestment. Those who can effectively leverage peer influencers will enjoy a significant bump on their bottom line.

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Download my free guide on 5 Things to Do Before Hiring an Influencer.